There’s Still Time to Get Off The “RoLR-Coaster”
Life on the Regulated Rate Option (RRO) over the last few years has been like riding a rollercoaster, albeit less thrilling or fun.
Last month, the Government of Alberta announced some big changes to the RRO. The Regulated Rate Option will now be known as the Rate of Last Resort or RoLR, to better communicate the intention of the rate. There are some underlying changes as well, which will help stabilize the ups and downs of riding the “RoLR-Coaster.”
But these changes are delayed by legislation, which means they won’t go into effect until January 1, 2025, a full seven months from now. That leaves a whole sizzling summer season and an expected La Nina winter (a colder winter) for RRO rates to continue the peaks and valleys we’ve come to know and expect.
Why stay on the RRO for the balance of the year? You have a choice, which, in this case, looks an awful lot like a switch in the tracks. Do you choose Path A and stay on the RRO as it careens over hills and bucks riders wildly? Or do you choose Path B and divert to a flat track for a smooth and carefree ride? When it comes to rollercoasters, Path A is probably the right choice, but when it comes to your dollars, Path B is the obvious choice.
Did you know that our Community Retailers have been lower than the RRO for 77 consecutive months? Stable, fixed rates can help you save money and take the stress out of electricity bills. Our competitive rates are truly the ones to beat, with a single low monthly admin fee and NO daily fees like other retailers starting to charge a hidden admin fee.
Not convinced? Don’t take our word for it. Use the Utilities Consumer Advocate’s (UCA) cost comparison tool to find lower rates than the Regulated Rate Option. Even the UCA has been recommending that the 30% of Albertans still on the RRO get off the rollercoaster and switch to a competitive rate. Getting off the RRO and over to one of our fixed rates becomes the best “set it and forget it” decision you’ll make for your wallet - no more complaints to the government about high RRO prices needed. Remember, competition drives prices down, not regulated rates.
And it gets better. We’ve just dropped our rates again (and not for a limited time like some retailers) by 15 to 20 percent! If you’re looking for the “Rate to Beat,” look no further - because it won’t be the RRO.
Supporting Local in so Many Ways
We also make sure to give back to the community through our Community Partners Programs. A portion of the profits from the sale of electricity is donated to a variety of worthy causes. Our Community Retailers donate to 40 deserving charitable organizations. For a full list of Community Partners, click here.